Whether you love or hate the tangy zip of Miracle Whip, I think you will have to admit that they have an odd marketing campaign.
Clearly the target audience here is 25-year-olds with indie hats and haircuts, who enjoy whipping up a mean potato salad. I’m not sure I know people like that to be honest. I think the people who buy miracle whip in order to make potato salads are mostly middle-aged white people. American Apparel and Miracle Whip generally should not share a demographic.
The saddest thing is that this used to be their marketing campaign, and this is hilarious.