The need for focus groups (once again): Miracle Whip

Whether you love or hate the tangy zip of Miracle Whip, I think you will have to admit that they have an odd marketing campaign.

Please observe:

Clearly the target audience here is 25-year-olds with indie hats and haircuts, who enjoy whipping up a mean potato salad. I’m not sure I know people like that to be honest. I think the people who buy miracle whip in order to make potato salads are mostly middle-aged white people. American Apparel and Miracle Whip generally should not share a demographic.

The saddest thing is that this used to be their marketing campaign, and this is hilarious.

~ Julia

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